While most companies are thinking about how increasing their profit margins, Rosemary Holstein - owner and Manager of the Velvet Underground attic - aims to offer something more. Its new range of Sarla of bags and jackets of lace is made in the India the forgotten women of the country - the widows of hunger, disease, poverty and circumstance - and the benefits are to give them a second chance in life, without costs for consumers.
"I often found it I wonder where was all the money we spend on clothes." It occurred to me, rather than lining the pockets of some large corporation, our passion for shopping could truly be life changing, "says Romero."
Along with Anna and Bruce - an Australian couple who has been working in an Indian ashram for many years - Romero expected to lead the fashion conscious fashion-conscious Australians.
The concept is simple: give single people, quality products - calmly - at market prices. "Products are great, prices are reasonable, and the benefits are changing lives, not to share prices." I mean, what more could I ask really? ", he said.
About Sarla
Sarla is a young widow, whose husband died of AIDS. He was forced to leave his house, the home of the parents of her husband and had to fend for itself.
It is a more difficult situation because there are very few opportunities for women to work in this poor area to the rear of the India. I needed to support herself and her two children, a son and a daughter. At age 4, his son died of AIDS. 6 Years and her daughter now live together in a rented property as she can now afford this as she learned sewing through our programme of empowerment and works daily with other young people and it makes a good monthly income. His situation of life is still sad, but she is happy working in a loving environment in the company of other young women that we expect a friendly atmosphere where they have meals and tea tomorrow together and talk and eyes together. We support the promotion of these women if buy us the garments that have contributed to making. Often, it is the smaller components of embroidery or beading can produce in the towns, and these are then used to make one-off designs that sell to the women in Australia.
The range of Sarla is handmade in the India for women who have been widowed by disease, hunger and other circumstances and that, so far, they have had to beg for them and their children need to survive. The project has given them the opportunity to earn regular income, learn new skills and offer a better future for themselves and their families.
Romero from the attic of velvet http://www.thevelvetattic.com.au has been helping women around the world discover a new style sexy with his one of a kind of accessories. Available in an impressive aray of colors and styles to satisfy all the costumes.The attic of velvet ships around the world and has facilities for pay pal and credit card
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